Freedom Fences - Getting the Word Out With Bellstrike

When we think of fences, we think of enclosure — boundaries, limits, confines. But for certain dogs, having a fenced-in area in which to play can mean a new-found freedom. In Anderson County, South Carolina, one non-profit organization is freeing dogs from chains by building fences for them, and Bellstrike is there to help.
Freedom Fences was started in 2011 by professor Dr. Patrice Shearin. Instead of rescuing dogs and separating them from their owners, Freedom Fences builds fenced-in environments for chained dogs. This gives Shearin the opportunity to educate owners on canine care. Now, instead of knocking on doors and circulating information via Facebook, Shearin is using Bellstrike’s services to build a strong donor base and get the word out.
While Freedom Fences builds enclosures, its ultimate goal is also to lower euthanasia rates in Anderson County. Freedom Fences pays for not only the spaying or neutering procedure, but also for required shots and vaccinations. According to Shearin, “We want to educate owners on the dangers of chaining. But through our actions, we really hope to reach individuals and educate them to become responsible owners”. Having a donor-enabled site with Bellstrike has made this mission much easier, says Shearin. After all, Freedom Fences builds 20x30 foot enclosures at no cost to the recipient.
“Most owners are truly grateful. But financially, they’re in a tough position.” Shearin remarks. “When we free the dog from its chain and watch it run for the first time in the newly fenced-in yard, it’s exciting for everybody. It can bring tears to your eyes.”
As for site setup, it couldn’t be easier. “I’m not stupid, but I’m not a web designer,” she laughs. “The ease was incredible. I had everything up and running in under an hour.” With the support of Bellstrike, Freedom Fences has refined its look, and Shearin has even been able to turn over web duties to a volunteer, who can promptly post the latest news at her leisure, connect to social media, post new photos and more.
But it all starts with fundraising and messaging. Thanks to Bellstrike, securing donations has never been easier. “Some donors aren’t on Facebook, so it helped bring in more donations, especially from people who don’t use PayPal. Using WePay was a simple solution, because donors can easily use credit cards,” says Shearin.
“We try to use our Facebook as a teaser,” she says. “Then we take advantage of the Bellstrike setup to lead visitors to the donation page.”
The group has more in store for 2012, but Shearin notes that she couldn’t do it all herself, “We’re fortunate to have some incredible volunteers. It really is a team effort. And the Bellstrike guys are great and truly have a heart for non-profits. They made it easy for us. They really did.”
To get involved with Freedom Fences, visit their website at www.FreedomFences.org.


